WordbyWord Solutions

By: Danielle C. 

Content is king.

Bill Gates wrote an entire essay in 1996 about the rise of online content, and the statement has never been more relevant amid the availability and accessibility of information online. A few taps or clicks on a device delivers answers to questions ranging from the practical to philosophical.

Companies respond to this demand for information by maintaining websites and social media accounts. This move aims to establish their online presence and engage with users. While the goal is to make sales, providing added value through content is necessary.

Business owners and managers keen on long-term results know that it takes more than just an occasional blog post or brief article to land on any search engine’s first-page results.

You Need a Writer, Really.

It’s admirable that as an entrepreneur, you have a can-do attitude and are incredibly driven. You set up your business and work tirelessly to get it off the ground. You can say the same for hiring a writer who can produce original and fresh content from scratch, benefiting your business.

The creation of reports, newsletters, emails, pitches, articles, landing pages, infographics, resource pages, etc., is right up the writer’s alley.

And, it’s not just any writer. This person must have the training, experience, and initiative that meet your needs, as follows:

Reason No. 1: You Need a Writer to Communicate and Articulate Intent

Writing is a practical and necessary communication tool. Your writer will do the job of articulating your intent or message to the employees, customers, and the general public clearly and effectively.

Indeed, a lack of nuance and gesture in written communication calls for intricacy and care when posting anything online. Word choice absolutely matters to avoid offending people’s sensibilities or providing a cause for confusion. 

To that end, the writer can use a tone, style, and wording consistent with the company’s messaging and suitable for the target readers. The writer can also ensure that the content is free of errors.

Reason No. 2: You Need a Writer to Produce Relevant Content Regularly

It’s a bonus if your post becomes viral or highly shared. On a basic level, any article that appears on your website should be of value to readers. Consistent quality across all posts helps strengthen your site’s reputation (you can add appropriate disclaimers to content for information purposes only) and nudges your site’s ranking. Aside from relevance, consistency in pushing out content is vital.

This is where the strength of your writer plays out and works to your advantage. Many sites may have written about a topic, but the writer can find another angle and serve a new take on a classic dish, so to speak.

It’s also essential to note that good articles still require review and editing to make them better. Here you can work out a feasible publication timetable with the professionals involved. 

Reason No. 3: You Need a Writer to Make Your Content Readable

Is your website content resonating with readers and ensuring they stay long enough to finish the article? If your blog is not gaining traction despite the quality and relevance, the problem may have to do with its presentation. Indeed, not all informative articles are appealing because of their readability in terms of form and presentation of ideas. 

To that end, the writer can: 

•       Adopt a persona to appear more human and connect with the target audience
•       Include pieces of information that are useful to the target audience (it’s important to define who one is writing for)
•       Break down main ideas into short paragraphs, bullet points, and other devices for easy reading and absorption
•       Use words that the target audience will understand (jargon and technical terms may be acceptable in highly technical topics)

Reason No. 4: You Need a Writer to Call People to Act

More than being proficient in a language and its conventions, talented writers have both the gift and skill to move people. They, after all, take the time and effort to organize ideas and form a whole piece of content. It is their art form.

Writers can sound conversational for blog posts and videos and use a formal voice for business reports and correspondence as the nature of the material dictates. Writers “speak” in order to be heard. 

Through written words, you want the reader to do something, whether it is to share an article, subscribe to emails, or add something to the cart.

That’s why your writer has to produce an attention-grabbing headline for the homepage, describe a product for maximum appeal, assemble a worthwhile newsletter, and engage your audience with top-quality posts. An experienced writer is a worthy investment no matter your venture.

Content is king. So, find a writer to help you rule.