WordbyWord Solutions

Running a successful business website takes more than posting a few mediocre articles. Websites churn out thousands of articles every day, and you have to take extra steps to ensure your website isn’t being lost or ignored at the bottom of the pile. 

You might capture a click, but if you don’t back it up with the appropriate content, you risk losing supporters and consumers. Each published article must be crafted specifically to your target market and provide the valuable information they need. If any of these pieces is missing, you are merely publishing pages that take up valuable space on your site. Don’t let this happen to you! 

Before publishing an article online, make sure you’re following the top actionable items that can help turn your website into a business powerhouse. 

Address a Need 

If the content on your business website doesn’t address a need, then it’s not needed. Everything you publish must be of purpose and value to those that consume it. When people seek and read articles online, it is because the information provides answers to their current situation or can be useful in the future. 

For this reason, market research is crucial for any business. Once you have a thorough understanding of your consumers’ needs, you can focus on providing solutions. Consistently offering relevant and worthwhile material sets you and your customers up for success.  

Think Like a Customer

When designing and formatting your website, keep customer perspective in mind. Make your content search engine friendly so that potential customers can easily find your site when they look for relevant keywords online. Think like your readers, and use strong headlines to draw in visitors. Does the title compel you to click and read the article? If you’re not gripped, then there’s a high chance no one else will be either.

Furthermore, keep your articles engaging and easy to read. Lengthy paragraphs tend to turn readers off, so make your articles concise and easy to digest. Also, don’t forget to incorporate relevant images to complement your content and make it visually appealing. 

Build Credibility

You want a top-ranked business website that stands out in your area of expertise, which means you should link your material to credible sites and sources. The quickest way to turn away a reader is by linking to a questionable or unreliable source. Earn your customer’s trust by double-checking links and investigating sources. Reputable external links to related content enhance your article’s context and increase the value to your users. 

Additionally, if you have related or complementary material within your website, you can use internal links instead of rewriting the same information on a new piece. Internal links bolster your expertise and dependability as a company and set you up to be the solution of choice for your customers.   

Always Guide Your Readers 

The internet can be an overwhelming place for even the most seasoned web surfer. A potential customer may visit your site only to be lured away by the next catchy article. Instead of lending to distraction, maintain interest and show them how to proceed with the information they’ve consumed.

A helpful tool for guiding readers is a call-to-action, which motivates them to learn more, read more, or make a purchase. Any call-to-action should be clear, brief, and specific. Instead of using the usual “click here” tactic, provide a reason why they should 

• Get exclusive information!
• Receive your free copy!
• See discounted rates!

A conveniently-placed call-to-action bridges the gap between someone being a potential customer and a repeat customer. 

Utilize Excellent Copywriting

Likely, if you run your own business, you realize that customized content can take your services to the next level. You also understand that after pouring your time and effort into running your business, you don’t exactly have much left to produce the customized content you need. 

Using a copywriter can help. Of course, a copywriter can help attract and retain readers by ensuring grammar, spelling, and formatting are correct and appropriate. However, a skilled copywriter will guarantee each article is aligned with your business objectives by having a strong understanding of your goals, mission, and vision. Simply put, a copywriter can make your company vision a reality. 

Don’t let your business website flounder and be forgotten. Act on these tips and become a top-ranked, profitable, credible source in your realm of service. 

If you’re feeling challenged just thinking about adding another task to your list, call on the experts. WordByWord Solutions can create influential articles to increase your site traffic, hand-craft content to meet your business goals, and help propel your company to another level of success!